Brand copy

This is the maintained route for public and product language. Product truth lives in Positioning; this branch translates that truth into copy without creating a second product narrative.

• Landing page — approved sequence, proof line, calls to action, and claims that must remain visibly experimental.
• Message library — current working lines grouped by the job they do.
• House voice and usage — the written register, copy discipline, and delivery boundary.

Use the smallest owner above. Retired experiments remain available in Git history; they are not kept in the maintained tree where they can be mistaken for current positioning.