USER JOURNEY — current product and World direction

# USER JOURNEY — current product and World direction

> **Owner:** the end-to-end product funnel, its hand-offs, primary actions, recovery paths, and
> measurement. This is the file to update whenever a user-facing route, CTA, activation milestone, or
> experienced-user continuation changes.
>
> [POSITIONING.md](../positioning/index.md) owns what Meridians is. [BRAND_COPY.md](../BRAND_COPY.md) owns reusable
> language. [PRODUCT_BEHAVIOURS.md](../PRODUCT_BEHAVIOURS.md) owns the repeated human practice. The feature
> specs own their implementation contracts. This document owns how those pieces meet one person in order.

The current funnel leaves describe the shipped Domain/Studio/Stories/Hosted path and remain valid until a
World experience exists. The future journey adds a second activation path after a Domain becomes
playable:

```text
premise or source → Domain → Scenario → choose preset / seats / cadence → World → return each turn
```

Do not invent the detailed World onboarding yet. The stable requirement is that a person can deploy a
preset quickly, understand what they are playing, choose manual or agent-driven seats, see when the world
is active or resting, and return to perspective-appropriate changes rather than an omniscient activity
feed.

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