User journey

# User journey

This maintained index routes to the smallest topical leaf. Update the leaf that owns the claim; do not rebuild a parallel summary here.

- [Overview](journey/overview.md)
- [1. The funnel thesis](journey/01-1-the-funnel-thesis.md)
- [2. What each stage must sell](journey/02-2-what-each-stage-must-sell.md)
- [3. Surface map](journey/03-3-surface-map.md)
- [4. The one-continuation rule](journey/04-4-the-one-continuation-rule.md)
- [5. Measurement](journey/05-5-measurement.md)
- [6. Current gaps to close](journey/06-6-current-gaps-to-close.md)
- [7. Change protocol](journey/07-7-change-protocol.md)

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