Brand copy

# Brand copy

This is the maintained route for public and product language. Product truth lives in
[Positioning](positioning/index.md); this branch translates that truth into copy without creating a
second product narrative.

- [Landing page](brand-copy/landing-page.md) — approved sequence, proof line, calls to action, and claims
  that must remain visibly experimental.
- [Message library](brand-copy/message-library.md) — current working lines grouped by the job they do.
- [House voice and usage](brand-copy/house-voice-and-usage.md) — the written register, copy discipline,
  and delivery boundary.

Use the smallest owner above. Retired experiments remain available in Git history; they are not kept in
the maintained tree where they can be mistaken for current positioning.

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